An integrated approach to customer service and satisfaction is a critical strategic initiative. Understanding and acting upon internal/external customer perceptions can help drive heightened performance of an organization at all levels. Since positive outcomes from customer driven change often take longer than other initiatives, organizations often abandon or fail to initiate these changes. When employees understand their roles in creating customer satisfaction, they are more likely to influence customer outcomes positively. The leadership team’s impact in providing strategic direction and resources sets a tone of customer focus throughout the organization that will drive customer satisfaction. Optimum Performance Solutions proprietary model uses behavior change technology, customized alignment, integration tools and coaching programs. Our work has resulted in dramatic positive customer satisfaction changes, as attested to by our clients.